text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) most useful right before making a decision, according to a recent ...

However, if you’re a B2B marketer, you’ll need to utilize a different assortment ... similarities to B2C buying. B2B buyers seek personalization at all stages of the sales journey, in a ...

Increasing sales productivity ... It’s critical for B2B organizations to clearly outline the different types of leads, and content needs at each stage of the funnel. This insight will help ...

Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and ...

Which types of information do B2B technology buyers value most at different stages of the purchase funnel? Do buyers of different ages prefer different content formats and sales approaches? To find ...

That's partly because more B2B sales now involve multiple buyers. Businesses are taking a more collaborative approach to how ...

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s ...