30 years later, XPS is dead. Here’s why Dell is killing its flagship brand
Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?The Latest Tech News, Delivered to Your Inbox ...
Dell’s ‘Unified Branding’ Is Completely Confusing
Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and play. Dell Pro is designed for “professional-grade productivity,” while the ...
Dell ‘just tore down 40 years of sub-brands’ with its new line of devices
Dell ‘just tore down 40 years of sub-brands’ with its new line of devices - ‘We just tore down 40 years of sub-brands’, announces Kevin Terwilliger, head of PCs at Dell ...
Dell is renaming its products; here's what consumers should know and what an expert thinks
Round Rock-based Dell Technologies recently announced that it will overhaul the names of its computers to fit into a more ...
pickr14 天
Dell changes things up with Pro, Premium, Pro Max PCs
Say goodbye to Dell's XPS model naming conventions, and hello to something the company hopes is easier to understand, as Dell, Dell Pro, and Dell Pro Max become the norm. Among others.
Dell is changing the names of its laptops—and they sound a lot like Apple devices now
Starting this year, the company will put its XPS, Inspiron, and Inspiron Plus devices in the Dell category. That will change ...
Business Insider22 天
Dell embodied 2 of the corporate world's biggest themes in 2024: AI and RTO. It's paying off.
Dell made its name in the 1990s as the trusty brand for office PCs. It has since evolved into a major server vendor and data storage provider, but outside tech circles, the company has mostly ...