It’s finally time to say adios to some long-running names in the Dell-o-sphere such as “XPS” and “Latitude.” Using CES 2025 ...

Dell Technologies Inc is re-branding its PCs in a manner reminiscent of Apple Inc’s naming conventions in an effort by the ...

New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...

Dell has made an interesting announcement at CES 2025 where the company has confirmed that its XPS brand is now dead.

Dell announced a shakeup of its entire laptop portfolio at CES 2025, retiring decades-old product brands for a more ...

Dell announced a big refresh of its AI-powered PCs at CES 2025, including new hardware, new designs, and new names. The new ...

Rather than going by nonsense names like "XPS" and "Inspiron," every Dell machine will now be separated into three categories ...

Dell Technologies Inc. is re-branding its PCs in a manner reminiscent of Apple Inc.’s naming conventions in an effort by the ...

The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.