The old machines featured a Dell logo with a circle around it, while the new laptops just read "Dell," sans ... For example, ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell Technologies Inc. is re-branding its PCs in a manner reminiscent of Apple Inc.’s naming conventions in an effort by the ...

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.