Learn key strategies to create real customer value, build lasting loyalty, and drive business success through a ...

The annual study, that includes a survey of 11,000 U.S. consumers, found that “saving customers money” – through price, ...

US grocery retailer Albertsons’ efforts to increase its customer value proposition – and investor appeal in the wake of its ...

Jim Collins's revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for ...