Companies that have outstanding customer experience programs begin by analyzing customer feedback, according to research by Gartner. That feedback can be collected in multiple ways including Web forms ...

Customer surveys are an excellent way to gather feedback from your clients, but if you don’t ask the right questions, sending them out is useless. A survey that poses the right questions ...

The whole thing vexed me enough that I started to really notice customer satisfaction surveys — and, as I'm sure you've seen, they are everywhere. It seems like every interaction I have with a ...

There is an entire industry devoted to helping companies determine customer satisfaction levels through surveys and analysis. But how much real value does knowledge of "satisfaction" contribute to ...