The most successful companies treat customer retention as a proactive mission rather than a reactive scramble.

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Metrics aren’t just numbers—they’re narratives that reveal the health, direction, and potential of your business. Here a ...

Contributor of the Year Chad S. White on navigating AI-driven personalization, improving customer journeys and busting email ...

AI is setting new standards for how businesses engage with their customers. Customer experience is no longer just about providing great service, it's about creating moments that engage customers ...