marketing leaders will have a better understanding of their customers while uncovering valuable insight to help inform the right customer engagement strategy. 2. Customer Lifecycle Historically, ...

Summary: Executives say there is a direct correlation between market leadership and revenue growth in B2B companies and their holistic investment in Revenue Lifecycle Management. This paper ...

This is where a customer lifecycle messaging strategy can help. It enables continuous engagement and re-engagement by checking in with customers, reminding them about your brand, sharing ...

In today's fast-moving business world, the mode of engagement for B2B has moved a long way past traditional sales engagements ...