The modern perm will give your hair body and texture with minimal effort. Here, stylists share their best tips for taking ...

Hair is wrapped in rods to establish the desired curl pattern before a perm lotion ... “We’re getting loads more requests for perms in the salons and enquiries on Instagram pretty much daily ...

Following Korea’s liberation, in the 1950s and 60s, a lack of electricity led to more creative means of achieving the sought-after curls. Women who could not afford to wait in lines that stretched out ...