What is low cost & differentiation strategy? A company must have a thorough understanding of costs and how to continuously reduce them in order to pursue the low-cost strategy. It is crucial that the ...

In a nutshell: how do you differentiate your brand? This article will explore some categories of brand differentiation and suggest a few tried-and-tested strategies your company can adopt to ...

Is McDonald's pursuing a low cost strategy or a differentiation strategy? McDonald's Generic Strategy (Porter's Model) As a low-cost provider, McDonald's offers products that are significantly less ...