Your business needs to find a way to gain a hearing somehow. And if you want help coming up with ideas, content marketing is ...

The digital climate has created a much more relevant content marketing strategy that is aimed at getting brands established ...

Small businesses often face many challenges when it comes to marketing their products and services. Limited budgets, a lack ...

Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.

With the integration of Key Content, MotionPoint can now more effectively support businesses with their multilingual content ...

This past spring, amidst the planning for our 25th-anniversary celebration, Team LISI took a moment to reflect on the significant changes in the digital marketing landscape over the past quarter ...

The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support ...

Bauer has formally launched its new content marketing division, Story54, in a bid to assist premium brands respectfully connect with female audiences. Story54 has a strategic remit to create ...

The importance of content marketing is underscored by its substantial market value ... fostering connections, and propelling ...

Provides guidance and reading on business-to-business marketing; similar to B2C marketing in its emphasis on human traits, but very different in terms of budget size and a greater emphasis on ...

The modern junior mining CEO must wear multiple hats: capital raiser, market maker, public relations expert and business operator. This diverse skill set is rare yet increasingly necessary in an ...