Known as the Arden Square logo, it was "presented in a red box, with [Robinson's] Coca‐Cola script underlined with a white ...

In 1969, the Arden Square logo was introduced - "presented in a red box, with [Robinson’s] Coca Cola script underlined with a ...

"It wasn't until the 1930s that Coca-Cola wanted to show that their soda was more than just a summer drink, so they started using Santa - only showing him in clothes that match their red logo.

In this instalment, given that we are in the festive holidays, we reflect on brand identity management and take a leaf on how ...

Coca Cola has sported its iconic red packaging. Frank Mason Robinson, the man who actually named the drink, also designed its logo and crafted its color palette to maximize Coca Cola's ...

There’s a chance you’ve heard it before: Coca-Cola created the Santa Claus we see today. It’s certainly believable. Santa’s red and white suit matches the colors of Coca-Cola, and there ...

"It wasn't until the 1930s that Coca-Cola wanted to show their soda was more than just a summer drink, so they started using Santa - only showing him in clothes that match their red logo.