Campa Cola was revived once again in 2022 when Reliance Retail announced the acquisition of the brand. With the return of Campa Cola and the price war it initiated, the Indian soft drinks sector ...

and using the same tactic he used with Reliance Jio to capture the telecom sector, triggering a price war in the space and forcing market leaders, Coca-Cola and PepsiCo to do the same. According ...