Unveiled as the Arden Square logo, it was "presented in a red box, with [Robinson's] Coca‐Cola script underlined with a white 'wave', or 'Dynamic Ribbon Device'." This remains in use to this day.

Coca-Cola, the global giant known for its iconic red and white branding, has become a household name with its distinctive ...

In 1969, the Arden Square logo was introduced - "presented in a red box, with [Robinson's] Coca-Cola script underlined with a white 'wave', or 'Dynamic Ribbon Device'." Since this revelation ...

In 1969, the Arden Square logo was introduced, "presented in a red box, with [Robinson's] Coca Cola script underlined with a white 'wave', or 'Dynamic Ribbon Device'." Coca-Cola is the most ...