Lori studied them. See how much a baby spoon, Coca-Cola plate and princess phone are worth, over or under $50. Can you guess which of these items is worth the most? Send us your photos on our ...

King, Charles, III, and Das Narayandas. "Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?" Harvard Business School Case 500-068, February 2000. (Revised December 2000.) ...