And while it does affect men, whose shirts and jeans rarely bear honest measurements, it’s a much more sweeping issue for women—not just because we have more clothing options but also because ...

Sorcha O'Donoghue has long been annoyed by the disparity in sizing between clothes bought in different stores. "Once I went shopping and got a pair of jeans that were size 8 on the label.

As any woman knows, size matters. Men are not a good judge of this. That’s why my wife has brought back every piece of clothing I have ever bought for ...