No, this isn't about the price of clothes or where you buy them, but about the fabrics used to make clothing items you wear.

Wearing solar-powered illuminated fabrics can be a unique fashion statement, especially for evening attire. For example, ...

"The fabric's ability to passively reduce temperatures offers a sustainable alternative to conventional air conditioning." ...

“Not only is this world-first combination adding to our founding philosophy as outdoor clothing innovators, it also improves the performance of our garments through an increased hydrostatic head, ...