It must be difficult to recapture the right toasted crispness of real Cheerios, because, like the two brands above, Kroger ...

Cheerios Protein and Strawberry Vanilla Chex are officially back. The new year is right around the corner, and General Mills ...

General Mills iconic Cheerios cereal expands with two new flavors. Answering consumers' demands for more protein, Cheerios Protein, in cinnamon and strawberry, changes the food conversation in a ...

This week in branding news, Cheerios bulked up, Orangetheory dialed back its intense ... which already compelled General ...

The CPG giant is turning to the nutrient to help keep the legacy brand relevant as many consumers ditch cereal for other ...

General Mills, the brand behind cult-favorite cereals including Cheerios, Reese's Puffs, Cinnamon Toast Crunch, Lucky Charms, ...

Honey Nut Cheerios remained the bestselling cereal in the U.S. over the past year. (Brooks Johnson/The Minnesota Star Tribune) ...

General Mills slashed its annual profit forecast on Wednesday as the Cheerios cereal maker ramps up promotions to attract ...

Known as the “Cheerios effect,” the clustering is caused ... Now, the humble bowl of cereal has inspired a new technique for designing and controlling small aquatic robots, which could be ...

In December, the Minneapolis-based food conglomerate announced that it's bringing nine new cereals and granolas to market in 2025, including the return of a Cheerios innovation for those looking ...

General Mills is launching Cheerios Protein, with each serving containing 8 grams of the nutrient. The cereal is available in two flavors, Cinnamon and Strawberry. The cereal giant said the ...