But often they boil down to just promotions, perhaps maybe even on a larger scale. But the true success of partnership brand marketing lies in its power to open up new and alternative channels of ...

The Insurance Regulatory and Development Authority of India (IRDAI) has expressed concerns over the dominance of a single ...

Fremantle has sealed a new five-year agreement with Jamie Oliver Group, extending the partnership that began in 2002.

Warner Bros. Discovery reaches an agreement for Comcast Corp. to continue carrying its cable channels, including HBO, TNT, ...

“A lot of brands are using outlets nowadays as just another channel of distribution to create customer relationships by doing what outlets were birthed to do: clear excess inventory,” he ...

In Q2FY25, ITC's sales on quick commerce grew by over 50 per cent year-on-year on a smaller base, contributing 50 per cent of ...