Castle Lager transforms 62 million South African fan cheers into special edition beers. South Africa’s national beer – for over 125 years – innovates with its latest offering to celebrate ...
As Africa’s most valuable beer brand (2024 brand value at $698 million or R12.8 billion), Castle Lager has experienced a stellar year, with 22% growth compared to its brand value in 2023 ($574m ...
The GranBoks was Castle Lager's most successful PR campaign in the past decade, and its most 'viral'. Our campaign was a branded content series, starring the grandmothers of three Springbok rugby ...