Mountain Dew recently launched Mtn Dew Kickstart, a drink that combined DEW, juice, and caffeine. Armed with an insight that "staying in is the new going out", we positioned Mtn Dew Kickstart as a ...

A similar concoction is already available at Taco Bell, which mixes Mountain Dew and orange juice ... "a potentially lethal jolt of caffeine." It's true "Kickstart does have far less caffeine ...

It's called Kickstart — a drink made with 5 percent juice, Vitamins B and C, plus extra caffeine — and the new concoction is meant for folks who need a jolt of energy in the morning ...