Ghemawat, Pankaj, and David J. Collis. "Mapping the Business Landscape." In The Portable MBA in Strategy, edited by Liam Fahey and Robert M. Randall, pp.171–188. New York: John Wiley & Sons, 1994.

The operations strategy road map should be aligned with the specific objectives for the business, build on the organization's strengths, and provide a blueprint for future capabilities. What are the ...