The model lays out a company's products and services, its marketing plan, and financial projections. A restaurant's business model must include the menu and its unique value proposition—what it ...

Porter, Michael E., Jorge Ramirez-Vallejo, and Alexandra Houghtalin. "CVS Health: Redefining the Value Proposition." Harvard Business School Case 717-436, November 2016. (Revised February 2017.) ...