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Advertisers plan to increase spend on in-video-game advertising by 40% this year, according to a new study, with total ad spend set to reach $8.5 billion in 2024 and increase to $11.5 billion by 2027.

"Discord is a place where you play games with your friends, so game-related ads feel really good," Sellis told Business Insider in an interview. "We have to be really careful with how we use that ...

Web3-enabled immersive in-game product placement and advertising solutions provider ReneVerse has announced a strategic collaboration with PubMatic, one of the world's leading scaled digital ...

Sony is working on a plan to put ads inside PlayStation games, sources said, similar to a move by Microsoft to run ads in Xbox. Three people who are involved in the plans said Sony is doing ...

The business has the opportunity to establish a standard for handling in-game advertising. With appropriate, non-intrusive ...

Officials decided that these ads did not show the games as they were Two misleading ads for mobile games that bear little relation to the actual product have been banned by the Advertising ...