Joost van Dreunen is a leading expert on the video games business and interactive entertainment industry. As CEO of ALDORA, a ...

You’ve reached your account maximum for followed topics. There are a lot of games out there that give players the creative tools to create what they want in order to move forward in a game.

Games aren’t typically covered in marketing classes in business schools ... Beyond the more immediate marketing goals of brand building and customer acquisition and retention, games can help ...