It’s the social media trend creating serious buzz. So we asked our Beauty Ed to decode the craze that has everyone clicking.

Among the wide range of options - from Brazilian blowouts to Japanese straightening - keratin treatments are stealing the ...

Use our keratin hair treatment mask to rescue dry, damaged hair and leave your hair healthy, growing and soft. REPAIR & STRENGTHEN: Keratin hair mask - deep conditioner provides an intensive deep ...

Related: Brazilian Blowout vs. Keratin Treatment — Which One Should You Get? I have tight, 4b-4c coils and when my hair isn't in braids, I'm wearing it straight. So for me, getting a keratin ...

From the infamous Brazilian blow-dry to the frizz-fighting KeraStraight, keep reading for everything you’ve ever wanted to know about keratin treatments… If you’ve ever moaned about your ...

So, to be on the safe side, she reckons it’s better avoid them. "There has been a study which looked at chemical relaxing treatments (not Brazilian or keratin treatments) and found no link between ...

starting at $250 a treatment. According to Leticia Prado at BKT in Sydney, which offers its own version called Brazilian Keratin Nanoplasty (starting at $350), it’s a healthier alternative to ...

Keratin is a fibrous protein naturally found in our hair, skin, and nails, giving them structure and resilience. But with age or exposure to environmental pressures, our body produces less keratin ...