The important thing to remember is that UB Blue and Hayes Hall White should be the predominant colors overall. When viewing all the pieces the university creates and applying the “squint test” to the ...

Some companies actually do own their colors. Tiffany, for example, has registered its trademark robin's egg blue as a brand asset. As marketers, you know that color is an important brand asset. It ...

The hex codes tested for the CU Brand Colors are as follows: These color combinations should not be used for the body of text; consider usage carefully. (Large text means 18pt font or larger).