New year, new signature scent? Perfumers have their fingers on the pulse of all the fragrance trends and perfumes they think will be popular in 2025.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Within a series of tiered notes lies the power to unlock core memories, shift moods, or—in the case of the best pheromone perfumes—use the laws of nature to draw a person closer to you through ...