For example, if wearing makeup that is vegan and cruelty free is important to you ... beauty junkie who’s always searching for the next best thing, it’s pretty much impossible to go wrong ...

THE PERFECT HOLIDAY GIFT: Get in the holiday spirit with Lash Princess Mascara Holiday Gift Set ... gift for the beauty lover in your life! CRUELTY FREE: essence cosmetics is certified and ...

Another plus? According to PETA, this affordable formula is cruelty-free. When a mascara is this affordable with a fan club this big, we don't bat an eye before adding it to our carts.

Your beauty routine doesn’t need to involve waste — and thankfully, there are endless brands on the market making zero-waste ...

Fans rave that this natural, cruelty-free mascara is the best non-toxic product they've tried and works for even the most sensitive eye. "Goes on smooth," says another. "No clumping and no flaking.