They have officially changed the name of Goldfish to 'Chilean Sea Bass.' That's right: From the easy-to-say name and the most generic fish to an upscale-sounding name of a fish that technically ...

The snack that smiles back is rebranding. Goldfish, the fish-shaped cheddar crackers made by Pepperidge Farm, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to ...