Gamers can download the Corvette, and Ken's GMC Hummer EV, and also enter to win a special Barbie-themed Xbox. Barbie has been an aspirational model for young girls since her creation in 1959.

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Barbie Land, of course, is saturated in pink, from the fuchsia Dreamhouse to the cotton candy-colored Corvette convertible driven by Barbie (Margot Robbie). The peppy color scheme carries through ...