With Valentine’s Day approaching, it’s certainly the season of love—and what better way to celebrate love than with pink, ...

Leveraging the hype from Barbie as a brand is an undeniably smart tactic. But that's not what I'm here to talk about. Instead, I want to talk about the brilliant minds behind the marketing of the ...

Barbie has consistently embraced the athletic spirit, trading in heels for sneakers and representing a wide range of careers in sports. Angel Reese has successfully turned her personal branding ...

The idea of a Barbie flip phone was rooted in the iconic doll’s long-standing influence on fashion and pop culture.

Among the roster of nearly 20 artists featured on the Barbie soundtrack, there is one artist who stands out as the ultimate brand fit—Nicki Minaj. Scheduled to be released on Friday, July 21 ...

Youth and confidence shone bright as 9 Young-Basic introduced its first-ever brand ambassador, Kapuso Primetime Princess Barbie Forteza, during a grand launch event held on December 5. The multi ...

At the launch, Anne Puno-Ignacio, AVP of Talent Sales, Imaging, and Branding at GMA Sparkle, remarked, "Barbie embodies everything the brand stands for — youthfulness, authenticity, and self ...