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McDonald's BTS meal is bringing in the most customers the chain has seen all year after only a week, according to foot traffic reports from third-party researchers. McDonald's partnered with the ...

BANGALURU (Reuters) - Global sales and profit for McDonald's Corp surged past Wall Street ... celebrity meal inspired by South Korean pop band BTS. Same-store sales for the world's biggest fast ...

Brands can get tips for their own marketing campaigns from the successful collaboration between Korean pop sensation BTS and fast food giant McDonald’s, says Mutant’s Bethany Bloch. The rollout of a ...

McDonald's collaboration with Korean band BTS has been a huge success, and now the chain is releasing two new merch lines. McDonald's partnered with the iconic group on a signature promotion in 49 ...

McDonald's introduces special shareable meals with limited-edition friendship bracelets, potentially inspired by Taylor Swift ...