Some 40% of firms with a networked Marketing organizational structure have higher revenue than their peers; 30% have equal or lower revenue. About the research: The report was based on data from a ...

In the B2C realm, the business reflects how good the companies’ marketing and go-to-market strategies are. For B2B companies, however, their business reflects their organization, reliability ...

Sounds an awful lot like B2C, doesn’t it? But there are big differences between B2B and B2C. B2C typically targets one stakeholder, whereas B2B usually has from four to eight, according to ...

Opinions expressed by Forbes Contributors are their own. Rhett is a DC based executive coach who covers entrepreneurship. As the global health crisis winds down, the world looks toward in-person ...

Digital marketing remains a vital component of marketing strategy for B2C and B2B brands alike. But the approach can still be unfamiliar territory for some B2B marketers as they evaluate and ...