It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.

In the B2C world, having sound product knowledge, a certain love of the brand, negotiation skills, and speed are perhaps the most important traits. In B2B, by comparison, we are in the people ...

Let's look at the root of that word, "creative" for a second. It stems from create. Every one of our prospective customers -- both B2B and B2C -- has not just a tiny screen onto which we can foist our ...

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...

To unlock its value creation potential, we must acknowledge that B2B has its own distinct mental model that is different from B2C. While B2C is about influencing the buying behavior of individual ...

Digital marketing remains a vital component of marketing strategy for B2C and B2B brands alike. But the approach can still be unfamiliar territory for some B2B marketers as they evaluate and ...

Opinions expressed by Forbes Contributors are their own. Rhett is a DC based executive coach who covers entrepreneurship. As the global health crisis winds down, the world looks toward in-person ...

The B2B companies have much higher transaction volumes, and ever-tightening regulatory standards versus their B2C ...

Storage battery major Exide Industries has been realigning its business-to-business (B2B) and business-to-consumer (B2C) with a focus on strengthening and consolidating the go to market strategy.