Customer churn is a top concern for any business—but especially B2B firms. If you aren't able to get on top of customer retention, your bottom line can be completely devastated. The best way to reduce ...

We also covered: The importance of client retention and engagement for B2B businesses. Strategies that enhance client collaboration and engagement. How automation can help in personalizing the ...

With the potential rewards of optimizing your customer retention process being so significant in the B2B world, it isn't something to give short shrift. Commit time and effort to the process and ...

The startup’s portfolio of B2B clients includes major marketplaces like Amazon, Myntra, and D2C meat brand Licious. To counter these retention issues, eBikeGo regularly collects feedback from ...

Take a peek into the future of B2B influencer marketing and learn about the trends that are driving the industry forward.

Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...