This is why marketing performance management (MPM) has become a key focus for many B2B marketing teams. What marketing performance management means to B2B organizations varies quite a bit.

Across 9 of the 10 marketing practice areas tested, only around one-fourth to one-third of B2B brands rate themselves well, indicating that overall B2B marketing performance is mediocre. Despite the ...

Artificial intelligence (AI) has transformed B2B marketing, taking what was once complex and making it simple and data-driven ...

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The principle of “do less, but better” isn’t just a creative ideal; it’s a business strategy. By focusing on fewer, better ideas, B2B brands can achieve greater impact with fewer resources. It’s about ...

LinkedIn is a powerful platform for businesses that sell to other companies. It offers unique opportunities for ...

LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing ...

B2B marketing is evolving, and Connected TV (CTV) is leading the charge in this exciting new era. CTV is a performance-driven ...