Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

B2B businesses have changed; 6-10 people are now involved in the B2B buying process, all with different self-interests. And most B2B buyers (65%) have also started to obtain their primary information ...

New research from LinkedIn shows that the average B2B buying decision involves at least 11 people – and ... so that sales teams can focus more on selling and relationship-building. Buying committees ...

Younger generations and the growing influence of artificial intelligence are reshaping the business buying landscape.

Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it ...

As highlighted during the inaugural TreviPay Crossroads conference in October, merchants who optimize the O2C process improve the B2B payments experience and build long-term buyer loyalty.