Artificial intelligence (AI) has transformed B2B marketing, taking what was once complex and making it simple and data-driven ...

Take a peek into the future of B2B influencer marketing and learn about the trends that are driving the industry forward.

Let's take a look at five key trends shaping this next wave: ...

More and more companies rely on compelling images to convey their messages, establish connections, and drive conversions, and ...

LinkedIn is a powerful platform for businesses that sell to other companies. It offers unique opportunities for ...

Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and ...

LinkedIn has unveiled new creative principles based on a year-long analysis of top-performing ads to help B2B marketers achieve better results. The study found that nine out of ten CMOs are pushing ...

In today’s competitive business environment, B2B events have become a cornerstone of successful marketing strategies. Whether ...

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.

LinkedIn data shows that video is now the fastest-growing format on the platform, with uploads up 34% year-over-year, and ...

Infosys has been hard at work embedding AI into the marketing function - and is already seeing the benefits in efficiency, ...

“Working with Foundcoo has been a game-changer for our business. As a manufacturing company, we always struggled to find the ...