The answer isn’t in the chemistry. It’s in the marketing. The Axe World Descends Into Dual-Gender Anarchy With the introduction of a female-focused scent, the bro-centric world of Axe gets ...

The joyful hooting and hollering coming from the visitors’ locker room at Camp Randall Stadium was familiar. Gophers football players were singing a rapid version of the “Minnesota Rouser” and ...