As such, there is a standard that needed to be met for the new Apex Ai200, Ai300 and Ti Fusion irons. “We focused on three areas,” said Scott Manwaring, Callaway’s director of iron design.

What you should know: Callaway enhanced the feel and updated the look of its game-improvement Apex irons, then used artificial intelligence to create iron faces that deliver more distance ...

Opinions expressed by Forbes Contributors are their own. Michael LoRé is a soccer and golf journalist based in New York City. From streamlining manufacturing to customer service chatbots, writing ...