But if we’re talking necessity—like literal can’t-live-without—it’s the Anastasia Beverly Hills Brow Freeze Gel, which launched earlier this year. A green rush of envy flows through my ...

RRP: £25m | This clear styling wax offers a long-wearing hold to wayward and stubborn brows without feeling stiff, crunchy or ...

On Mount Rushmore of the best brow products in the business is at least one of Anastasia Beverly Hills’ cult-favorite ...

See it! To use this brow gel, all you do is take the applicator (coat it in the product, of course) and brush it over your brows for a clean finish. It’s seriously that simple! Further ...

Soare is widely credited for fuelling the multi-million dollar brow category in the beauty industry. Through her celebrity ...