Amazon’s Retail Ad Service uses vast data to fuel ads, but do consumers give informed consent—or understand how their ...

Amazon's latest retail media announcement - offering its ad tech to other retailers - might seem like asking competitors to ...

Amazon has announced it is laying off approximately 200 employees in its North America stores division, continuing a trend of cost-cutting measures initiated by CEO Andy Jassy. This latest round of ...

Amazon introduces an innovative retail ad service designed to enhance brand visibility and optimize online shopping ...

The cuts are focused in Amazon’s core retail unit, which spans a wide range of businesses, including fashion and fitness, ...

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce ...

The most significant change in prestige beauty's relationship with Amazon came in March when the Estée Lauder Cos. debuted ...

It also plugs the retailers into Amazon’s existing advertising customers, as brands already using Amazon’s ad system can ...

Amazon is letting other retailers use its homegrown advertising tools to run sponsored ads across their own websites. The ...

Amazon began offering Try Before You Buy as a beta program under the name Amazon Prime Wardrobe in 2017. It debuted with 1 ...

Amazon Ads has launched a new service called Amazon Retail Ad Service, letting third-party retailers use its own ad tool in ...