Statistics report on Gen Alpha & the beauty market in the United States This report provides an in-depth look at the relationship between Gen Alpha, their parents, and the beauty industry in the ...

Check out our latest below and find more right here. Gen Alpha has officially grabbed the beauty world's attention. By now, we've all seen the headlines about "Sephora kids" and TikTok tweens ...

Born from 2010 onwards and raised in a world of TikTok trends and influencers, Gen Alpha is the next influential consumer that will shape the future of the beauty industry. The transformation has ...