Born from 2010 onwards and raised in a world of TikTok trends and influencers, Gen Alpha is the next influential consumer that will shape the future of the beauty industry. The transformation has ...

Statistics report on Gen Alpha & the beauty market in the United States This report provides an in-depth look at the relationship between Gen Alpha, their parents, and the beauty industry in the ...

What are Gen Alpha kids asking for the most? Beauty and luxury products appear to top the list. Around 63.47% of surveyed ...