General Mills iconic Cheerios cereal expands with two new flavors. Answering consumers' demands for more protein, Cheerios Protein, in cinnamon and strawberry, changes the food conversation in a ...

It must be difficult to recapture the right toasted crispness of real Cheerios, because, like the two brands above, Kroger ...

Big picture: Earlier this week, General Mills announced that it would be debuting two Cheerios flavors (strawberry and ...

The CPG giant is turning to the nutrient to help keep the legacy brand relevant as many consumers ditch cereal for other ...

As the number of consumers prioritizing protein continues to rise, General Mills is expanding its offerings with the aim to ...

General Mills, the brand behind cult-favorite cereals including Cheerios, Reese's Puffs, Cinnamon Toast Crunch, Lucky Charms, and even a mix of all of them together is debuting nine—yes you read that ...

On Dec. 12, the breakfast food brand announced that it was rolling out two new versions of classic flavors that have an increased amount of protein. The new Cheerios Protein cereals, which come in ...