Torti, Sara McKinley. "Enhancing the Amazon Alexa Conversation with Ads: PR/FAQ Exercise." Harvard Business School Supplement 824-149, February 2024.

This Amazon Alexa ad was created to run during the NFL’s Super Bowl, the biggest sporting (and advertising) event of the year in the US, attracting over 100 million viewers across all platforms. It ...

However, that screen also opens up the possibility for more ads. I love my Alexa, but always found the on-screen ads ...

The tech giant confirmed to The Verge that it does use voice data from Alexa interactions to inform relevant ads shown on Amazon or other sites where Amazon places ads. "Similar to what you would ...

Amazon.com Inc, determined to turn Alexa into a money-maker, is inviting developers to advertise their apps on the voice-powered platform. The ads could generate a new revenue stream, but the ...