The company's approach focuses on the ready-to-drink formats of hard seltzers, hard alternatives, and pre-mixed cocktails.

“I think it’s going to be much more — the alcohol industry ... Bacardi and Coke with Bacardi Ltd. Announced in late September, the Bacardi Mixed with Coca-Cola ready-to-drink beverage ...

Diljit Dosanjh responded to the notice sent to him ahead of his Hyderabad concert directing him to avoid songs related to alcohol ... (liquor store), with Coke and hotel (third song), respectively.

The product is typically between 3% and 8% alcohol by volume. A senior Coke executive in Japan said the move was a "modest experiment for a specific slice of our market". "We haven't experimented ...

Diljit Dosanjh recently generated a ton of free publicity for Coca-Cola after he tweaked the lyrics of some songs to avoid mentions of alcohol. The Punjabi singer replaced words like “daaru ...

Coca-Cola CEO James Quincey has not ruled out the company getting into the alcohol industry. Quincey dropped that mini bombshell to CNBC’s Squawk on the Street headquartered on the floor of the ...