Segmentation Based on Affinity for Advertising Edith G. Smit andPeter C. Neijens University of Amsterdam In this article the usefulness of the Affinity for Advertising concept is investigated by means ...

a company marketing a calcium antagonist through a specialist cardiology journal. Also, a campaign jointly sponsored by a number of disparate organisations that are non-competitive but have a common ...

This beverage is said to combine “ancient wisdom with modern science”. Further proof humble tap water needs some new PR.

Carmen Campbell joins from Starcom and Billy Luu from Howatson+Company. Affinity has strengthened its media arm with two new ...

Merrick Watts and Ed Stening’s Posca Hydrate has appointed AFFINITY as its advisory and media agency partner, following a competitive pitch process.Described as “the original sports drink of the ...

Affinity Media is proud to announce the expansion of its community-focused broadcasting network with the launch of Affinity ...