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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Tedlow, R. S. "The Fourth Phase of Marketing: The History of Marketing and the Business World Today." In The Rise and Fall of Mass Marketing, edited by G. Jones and R. S. Tedlow. London: Routledge, ...

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Brand purpose is too often used as a way for a company to align its marketing communications with some kind of cause, in the belief that injecting more ethical values into the brand’s DNA will appeal ...

A look back at advertising that echoes social concerns: from “Ghabraye nahi, Hume khuch nahi chahiye” to “Badal Life ki Raftaar”. What happened when 'Hamara Bajaj' was pitched to Rahul Bajaj?

While the tactics used to market prescription drugs may be controversial, today’s advertising efforts are a far cry from the outlandish claims made in the early days of the pharma industry.